The team has shown improvement, finishing second in the Premier League for three consecutive years and reaching the Champions League semi-finals for the first time since 2009. Arteta's comments come after a significant investment in new players, with nearly £200 million spent on signings including Viktor Gyokeres, Martin Zubimendi, and Kepa Arrizabalaga.

Arteta emphasized the importance of maintaining high standards and setting internal demands that exceed external expectations. He wants his players to feel a strong connection with the fans and to build momentum at home, where he hopes they will feel "invincible".

The team begins their Premier League campaign with a match against Manchester United on 17 August.